I don’t really
know why there’s been such an urge in everybody’s mind nowadays for things that
are distinctly different—normal mundane things that we do every single day, but
now we want to do or accomplish those with a resounding difference. Just perhaps
to kill the ennui of routine or doing things the same way every single time, I muse!
The surprise element is basic to any of such differential ventures, my
intelligent mind grasped this long back. Like the online grocery stores that
used to take more than a day to deliver home now shows the doorstep delivery
time to be just five minutes, or anything of the that kind for that matter!
My shopkeeper boss
of late has always been telling me: high time we change the way we deal with
our customers. He was so eager, so enthusiastic or rather so desperate that I had
to take him seriously, and accordingly I began to search for ‘how to be
different’ day and night, the relentless pursuit obviously penetrating my
dreams too. I’m now focusing on the solution I achieved from my last night’s
dream, I watched as it just happened in front of my closed eyes and remember every
detail clearly now.
The moment a
customer appears on the entrance engage two ever-ready guys, like bouncers in a
bar, to grab him/her, lift them over the counter and seat on a cushioned chair;
then plug in all the devices around into every possible pore of his/her body;
and feed into him/her all your novelties that you’d want to. Mind you, all the
action must be completed in a flash, before the customer had time to express
his/her appreciation or displeasure or nightmare.
Yes, it sounds
real exciting! The surprise element must continue to work—with a returning
customer the guys may now lift him/her upside down like in a yoga position, put
him/her on the velvety chair head first and then the plug-ins, starting with
the feet this time. Thus, the enticed customer must be served with a surprise
every time s/he returns.
My boss would instantly point out the additional expenses for putting up those chairs at those cozy corners, a few more gadgets and for employing a few more guys. I’d point out the assured results that are sure to accrue, apart from helping the country to make strides in ultimately solving the looming problem of unemployment. There’s always the possibility of a much less productive or a fully negative result that could never be ruled out; but I keep telling my boss as well as myself that my dreams are always there as the last resort.

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