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Showing posts with the label Commercial Breaks

The Smartest Guys on Earth!

I’ve got the following text from an AI analysis on Google and I’m using it here as a quote, although I had no idea who’s written it or when—the analysis is not revealing its source, if any. Of course, it’s only a part of the analysis that impressed me most, and therefore I thought of putting it down here for all people of the same ilk. And yes, I’ve tweaked it bit to cover more of the categories of people obviously involved.   "Many emerging or existing artists/writers/discoverers feel ignored, with their work going unnoticed, which is often a burden of being in creative industries , rather than a reflection of talent."  Very right indeed! Creative people who have put out their work in the public domain would most naturally like to be noticed and be told if their work is poor or mediocre or even good. When nothing of that sort happens they most naturally get frustrated and even indignant that nobody is even aware of their work and the very few who have indeed gone throug...

Making the Fast Buck!

Can't really blame anyone! It's a universal tendency of the Sapiens to covet for the fast buck and try to make it by all means anytime anywhere. However, in the digi-modern era this tendency has become fully class barriers neutral--meaning all from the micro/petty operators to the biggest of all tycoons and also including even government agencies and PSUs tend to make hay with the fast buck. Although individual profit or commission has been the real motive, greed of the lowest order has mostly penetrated the urge, making it overpowering for the makers and scarily irritating for the gullible customers.  Even if you are a regularly-paying good customer the agents from the paanwallahs to the giant service providers keep on pestering you to consider various 'offers' that help them make the fast buck and irritate you to no small extent. Asking for 'feedback' is another way to egg you on. You may think you've paid full for the service and have no time to enter...

A Dream Differential!

What I’d consider most remarkable is that it wasn’t an elaborate whole dream of a particular night, but it was a series of quite a few dreams, consistently dealing with the same question whirring in my head, spread over several nights. I can’t explain why or how this is possible, and I don’t need to, for this whole exercise is not about dream analysis , but about something more important! And due to this important something I went to bed searching solutions for my query over the past few nights and perhaps my dreams got naturally shaped as per my requirement, so to say. Anyway, after a lot of beating around the bush my dreams started getting more to the point and relevant, and last night I got my solution. I’ll tell my boss tomorrow and I’m sure he’d jump for it. I don’t really know why there’s been such an urge in everybody’s mind nowadays for things that are distinctly different—normal mundane things that we do every single day, but now we want to do or accomplish those with a reso...

SRH Vs MI: A Tim David Dubious Moment In IPL-2022?

Against my wishes as a true lover of the game of cricket, I’ve still preferred to use the word ‘dubious’ in the title of this piece. This is essentially because what happened in the 18 th over in the match between Mumbai Indians (MI) and Sunrisers Hyderabad (SRH) belied all logic and tenets of professional cricket. Further, this basically business-driven tournament has had its long history of controversies and scandals over the decades. Even now, if you surf the internet over IPL matches, you’ll find a whole lot of sceptics who think most the matches are always stage-managed, primarily through the scourge of the game called spot fixing. Well, their views cannot be correct in general, because we’ve been witnessing fiercely competitive cricket in most of the IPL seasons, and on many occasions this writer has commented about the triumph of cricket over business. Okay, now to that moment that happened last evening at the Wankhede stadium in Mumbai.   Mumbai, opting to field first, ev...

Movie Bachchan Paandey: The Comedy Of Horrors!

An out and out formulaic Bollywood movie ‘ Bachchan Paandey ’ has been theatrically released all over India on 18 th March 2022 and then Amazon Prime Video started streaming it from 15 th April. The movie’s release has been pending since December 2020 due to various reasons including the pandemic. ‘Bachchan Paandey’ is produced Sajid Nadiadwala of the famed filmmaking house of the Nadiadwala that is celebrating 70 years of filmmaking and is directed   by Farhad Samji . The film is reportedly a remake of the Tamil movie ‘ Jigarthanda ’ (2014) and also supposedly inspired by the South Korean flick ‘ A Dirty Carnival ’ (2006). The hero or the antihero or the protagonist or the antagonist, whatever you may decipher after watching the movie, of the movie is the immensely popular action - comedy hero Akshay Kumar with the female lead played by the new generation heroine Kriti Sanon . Popular comedian and character actor Arshad Warsi also plays a key role and Jacqueline Fern...

Not Much Ado About Taking A Break!

Earlier, commercial breaks were not as intrusive as we could anticipate the time and quantity of their coming perfectly thanks to the limited opportunities available. Doordarshan was the only television channel, entertainment-public service-news all combined, for us to confront them.   We knew that maximum ad time would be for the Sunday evening Hindi feature film and we used to utilize those commercial breaks to entertain ‘silent’ guests, discuss the movie on air and make tea. The virtual breaks that were intrusive even then were the songs of Hindi or Bollywood movies that caught us unawares as always forcing us to take a break and go out of the theater into the lobby.   However, with the advent of cable television and the flood of private entertainment and news channels intruding-annoying-agonizing breaks have become a part and parcel of our existence—you like it or not. There emerged a rich variety of how the commercial breaks began to be presented to us. Maybe at the inne...